Truck Driver Retention - How to keep happiness on the road

Posted by Harriet Mills on Dec 9, 2015 4:42:52 PM

From fuel to fees, today's logistics industry faces many challenges. No current challenge is greater than answering the question of who will sit behind the wheel. The modern driver shortage is forecasted to hit a record 47,500 by the end of this year, according to the American Trucking Associations (ATA). Predictions for the future are even bleaker. The ATA expects the shortage to grow to 73,500 by this time next year — and to 175,000 by 2024.

Solving the driver-shortage problem will require change throughout the industry, and it makes driver retention even more important in the short term. Today, a good driver is more valuable than ever, so how do you keep them?

At Choptank Transport we understand the vital role drivers play in the logistics industry and with our customers. That’s why we’ve implemented several strategies to keep our contracted carriers happy and satisfied to be working with us. These strategies include:

  • Faster payment. Who doesn’t want to be paid faster? Choptank offers its drivers quick pay options, allowing them to get the money they've earned sooner. We also offer ACH direct depositing of their pay for convenient banking.
  • Recognition of their efforts. Our Top 100 Carrier Program started as a way to say thank you to our drivers. Now we’re working to expand it into a rewards program next year. Drive with Choptank and you'll see the additional benefits.
  • A personal touch. Long-travel trucking can be lonely, so we make sure that when a driver reaches out to us, they’re always greeted with a friendly, personable team member on the other side. These professional relationships can give drivers a boost and make it easier to solve problems when something goes wrong.
  • The resources drivers need. We’re always sharing our internal loadboard with those carriers set up with us, and we also try to offer helpful reminders. For example, the FMCSA requires biennial updates of a carrier’s information, but many carriers forget to update this information when changes occur in their company. Check your information today, and if we notice an inactive DOT number we’ll call it to your attention immediately.

What do you think will keep drivers behind the wheel?

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Tags: Careers & Culture

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