Choptank Transport Unveils New Tech-Driven Brand & Logo

Posted by Harriet Mills on Sep 18, 2017 5:45:00 AM

Preston, MD – Sept 18, 2017  Today Choptank Transport, a third-party logistics provider, headquartered in Preston, Maryland, announced the launch of a new brand strategy and logo design to align with its recent growth and technology-driven logistics services.

 

“Choptank has grown over the years and we are not the same company we were when we first opened our doors.  We need to let the industry know who we are today – rated as a top 3PL, with sophisticated logistics technology, real-time tracking capabilities and highly trained sales and logistics professionals,” said Geoff Turner, President and CEO at Choptank.  “Our new logo and brand strategy directly reflect our company’s evolution and fast adoption of leading edge technologies.”

 

Turner goes on to explain that the creation of the new corporate brand was heavily influenced by the company’s core values: commit, adapt, grow and succeed.

 

Brian Fox, one of Choptank’s marketing managers, said, “In our case, creating a new logo and brand identity meant finding the right design elements, colors and composition that best represent our company relating to our customers, our carriers, and the people who work here. The final mark is clean, concise and powerful.”

 

The new logo sports a bold color palette. The traditional, bright Choptank red accents the strong, patriotic navy blue.  The circular image evokes movement, a key element in the transportation industry, with symbolic overtones of both a steering wheel and the letter C, representing Choptank. The circular center power button assures that Choptank is always on.”

 

 

About Choptank Transport

Choptank Transport is an award-winning 3PL with over 25 years of experience in the field of shipping and logistics. Specializing in truckload freight, Choptank's expertise includes refrigerated and frozen transport, dry van and flatbed services. For those requiring LTL services, Choptank has dedicated divisions for its refrigerated LTL and intermodal customers. The company is headquartered in Preston, Maryland with additional offices in Tampa, Atlanta, Dallas and Denver.

Tags: Company News

Choptank Transport Market ReportMarket Report Jul/Aug 2018

LOGISTICS MOVES PRETTY FAST

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” — Ferris.  The iconic picture of these two looking at the Ferrari careening down the hill might describe the shock you are feeling as the market pivoted sharply this past month.  Of course, it depends on which side you are on as to whether you have a smile or a frown!  Just as “Ferris Bueller’s Day Off” enjoys a resurgence after 30 years we are reminded, once again, of how things are cyclical and we should be anything but shocked by the market’s volatility.  

Here is a brief market overview and report on all the factors driving the current market, our expectations for where it’s headed, and most importantly, how to manage this market and come out on top!   

Read More

Recent Posts

Subscribe to Email Updates