Good grief, man! This isn't the Stone Age

Posted by Harriet Mills on Jul 12, 2018 11:35:19 AM

So, where’s my shipment?

The four most common words a freight broker heard back in the day were, “Where is my shipment?”

Stone age

No more, though … especially for those 3PLs that, early on, invested in a transportation management system, or TMS.  Early adopters realized the need for shippers to effectively manage and monitor their shipments in real-time, with easy access.    

When we order something through Amazon, most of us check the tracking to see where it is and when it will be delivered. Now extrapolate that onto a hundred-thousand dollar shipment. Wouldn’t you be concerned about where it is at any given time?

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You’ll hear buzzwords like visibility and transparency commonly used in transportation speak, but many 3PLs never made the technology leap. They considered the need to adopt too costly and set it aside as a future endeavor. It was put in a category with autonomous trucks and drone deliveries – something that will soon happen but still seems futuristic. You would be surprised by the number of logistics partners that are still behind the eight ball when it comes offering real-time intel. 


Before you book your next truckload shipment with a new 3PL or freight provider, you should ascertain if they use a TMS that gives you immediate access to your freight, any time of day, any day of the week, for all your shipments. Good grief, man! This isn’t the Stone Age. This information should be and can be readily available to all stakeholders. If your provider says they don’t have the technology to provide you with that intel, you might want to find one that does.


What can customers do with a 3PL that offers an easy-to-use, fully loaded TMS online?

  • Tender loads electronically
  • Check on the status of existing orders – your shipment’s progress & location
  • Retrieve documents – BOLs, PODs, etc.
  • Pull accounting reports – invoices and billing documents, etc.
  • Get rapid alerts and private notifications

tracking shipments

The automation, optimization and instant communication that a TMS provides allows 3PLs and their team members to be exponentially more productive. This means they can focus more on customer service, customer satisfaction and your company’s bottom line. 

Does Choptank Transport have a TMS platform that can streamline your transportation management? Yes, we were an early adopter, so feel free to ask your sales associate about receiving access with a secure username and password when you send over your next quote request! 


Tags: Technology, Shipper News

Choptank Transport Market ReportMarket Report Jul/Aug 2018


“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” — Ferris.  The iconic picture of these two looking at the Ferrari careening down the hill might describe the shock you are feeling as the market pivoted sharply this past month.  Of course, it depends on which side you are on as to whether you have a smile or a frown!  Just as “Ferris Bueller’s Day Off” enjoys a resurgence after 30 years we are reminded, once again, of how things are cyclical and we should be anything but shocked by the market’s volatility.  

Here is a brief market overview and report on all the factors driving the current market, our expectations for where it’s headed, and most importantly, how to manage this market and come out on top!   

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