Never before has the American consumer needed so much of everything, and needed it so immediately. Partially caused by the shortages at the beginning of the pandemic, and also driven by people working from home and shopping online, consumer behavior has changed drastically over the past year.
News coverage of the massive congestion at U.S. ports has made its way from niche industry publications to mainstream news media. Why? Because supply chains hold the strings to what we eat, drink, wear, live in, and consume. In the past six months, a rapid series of disruptions have created a colossal problem for both B2B and B2C channels, especially at the ports.