Offering Customers Something More ...
“The recent freight recession has affected the freight industry in a number of ways, making it critical for companies to maintain more direct communications, streamline processes and gain greater visibility in order to remain successful. Largely driven by excess capacity in the market, freight recessions signal a time for brokers to step up their offerings and deliver a true competitive advantage to the market to separate themselves from the competition.” - Freightwaves webinar: The Battle of the Broker: How the Freight Recession Has Impacted the Broker Market
There are over 20,000 freight brokers in the United States. Differentiation can be difficult when every 3PL likes to claim excellent pricing, communication, customer service, and the ability to track shipments. If you are a freight broker and don’t provide those key benefits for all your services, chances are you won’t be for long.